So, here I am, middle-aged, slightly overweight, and living with a “young” female entrepreneur—who is ALL about today’s technology. For many of us (middle-aged or of the baby-boomer generation), we can still remember very clearly the days of Pong, Space Invaders, cradles for modems, etc. However, my fellow “complainers”, technology is here to stay—and that’s a GOOD THING—no—that’s a GREAT THING!!!!
Marketing for ANY type of business in our world, is nothing like what it once was. Social Media can now reach audiences in the most obscure parts of the globe—in an instant. Here are just some of the ways Social Media Networking can take YOUR business to target markets never before reachable.
There are a variety of reasons—both simple and complex—to use Social Media Marketing to advance your business..Here are some of them:
1) Everyone ELSE is doing it…From DMV to United Airlines, if you’re in “the game”—you’re online and have a social media presence! Like those little icons on all the big boys websites? The F the IN and the T! Those are for Facebook, LinkedIn, and Twitter!
2) GET ONLINE! Once you begin utilizing the web to advertise your business, there are deliberate methods to increase your search engine ranking, therefore increasing your visibility.
3) TWEET! You can now connect instantly with a broad market or a very specific market—unique to your business model
4) BLOG! Giving information about your products or services. Writing a blog is a great way to generate interest in your industry.
5) FLIP! Shoot your own Webisodes: People love a good, quick video, especially if it’s humorous. If you have the money— hire a video editor that has web experience to take your footage and bring it to the forefront! Post these on your blog!
6) TEAM-UP! Write Articles: Partnering up with other similar businesses that you’re not in direct competition with and write “How To” articles. Turn these into ‘Blog’ titles.
After all, what’s the most valuable commodity on earth??? A) Information—which is why the web was created in the first place—so USE IT!!!!
CC
Excellent suggestions for creating content, and in turn generating more traffic to one's website. Baby boomers have been quick to pick up social media and other technology, and I am sure your advice will be well received and very attainable for them. After all, maintaining a high traffic website is a great side job for many boomers. Thanks for sharing!
ReplyDeleteBecome a Facebook fan for discounts on Baby Boomer gadgets and more!